The Design of Everyday Things – Don Norman by Don Norman

"Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible."

Don Norman explores why some products satisfy while others frustrate. He introduces concepts like 'affordances' (how an object looks suggests how it's used) and 'user-centered design'. He argues that usability should be the primary goal of design, not just aesthetics.

This book is a classic of industrial design and psychology. It changed the way designers think about the user experience (UX), influencing everything from door handles to software interfaces. It teaches us to see the world of objects with new eyes.